BY Special Report

• EZZ’s new MeTime range being sold via Woolworths Group’s HealthyLife and broader supermarket online platforms
• Launch provides exposure to major, trust-led retail environment in Australia
• EZZ building domestic presence with its products also being sold at other major outlets including Chemist Warehouse

Special Report: In a major distribution boost, EZZ Life Science’s newly launched MeTime range is being sold via Woolworths Group’s (ASX:WOW) HealthyLife platform, with additional reach across its broader supermarket online retail ecosystem.

EZZ Life Science (ASX:EZZ) launched MeTime for the Australian Market in May with the range designed to support everyday performance across functional health and wellbeing key areas such as sleep, stress, metabolic balance, recovery and general vitality.

The company said the multi-ingredient formulations were designed to support core regulatory systems in the body with each product built using clinically researched, evidence-led ingredients selected for synergy and bioavailability.

MeTime sits alongside EZZ children’s health products also being sold on HealthyLife and Woolworths broader online retail channel, extending the company’s presence across adult and family wellness categories.

Chief Strategy Officer Glenn Cross said the launch provided EZZ with exposure to a mainstream, trust-led retail environment within Woolworths broader digital ecosystem, broadening its exposure to Australian consumers.

“Some sales have started so we’re gaining traction and looking forward to building a strong relationship with Woolworths,” Cross said.

Building domestic and international growth
The partnership builds on EZZ’s growing presence in the domestic market with products also being sold in Chemist Warehouse, Priceline, TerryWhite Chemmart and Direct Chemist Outlet.

“We are always interested in growing our domestic market, which for us means Australia and New Zealand,” Cross said.

“Domestically, we’ve been growing for several years now, and we will continue to look to grow this important market.”

EZZ also has a strong presence in China, along with growing distribution in Southeast Asia and the US.

In China it has built a strong presence on e-commerce channels including Douyin, Kuaishou and Tmall.

“China has always been an important market for us and we are still growing our presence there with demand for quality Australian manufactured health and wellness products,” Cross said.

EZZ officially entered the US market last year with the launch of its dedicated EZZDAY brand and an initial range of four health supplements registered with the US Food and Drug Administration (FDA).

The launch targets four key growth categories in the supplement market including digestive health, women’s wellness, detoxification and anti-ageing.

To support its US expansion, EZZ also established local manufacturing to meet regulatory requirements, align with consumer expectations and strengthen supply chain resilience.

Partnership with Italy’s Bionap for ingredient
As part of the MeTime launch EZZ entered a formal ingredient partnership with Italian botanical extract specialist Bionap, which brings more than 30 years of research and production expertise in plant-based actives.

Bionap is known for its patented, standardised extracts and focus on sustainability, traceability and quality certification, with a research portfolio spanning healthy ageing, metabolism, cognition, gut health and cardiovascular health.

A key ingredient featured in the MeTime range is Morosil, a patented Bionap extract derived from Moro blood oranges, which has undergone positive clinical trials and gained global consumer visibility in through social media trends generating tens of millions of views.