EZZ Life Science (ASX: EZZ) has launched a cross-border e-commerce store on Douyin, in a bid to drive sales growth and brand awareness.
Douyin is mainland China’s version of TikTok that is available exclusively to the region, the app transacted around $28 billion in 2020.
EZZ says the launch is important for its “overall sales strategy” as it hopes to introduce high quality Australian health supplements and functional foods to the Chinese market.
The company currently produces and sells a range health supplements, food and probiotics as well as skincare products, seeking to address four key human health challenges: genetic longevity, human papillomavirus (HPV), helicobacter pylori, and weight management.
Market growth and promotion has long been a priority for EZZ, with results showing in its recent Q3 FY2022 report the company in a solid financial position to build on its growth strategy, with around $4 million in customer receipts for the period.
“EZZ is passionate about investing in the future of consumer health through the development of e-commerce and distribution of high-quality products via omnichannel models across Australia, New Zealand, China and worldwide,” the company recently said.
Q3 FY2022 also saw EZZ grow its cash balance by $1.4 million to close the period with $10.4 million in the bank.
Douyin proving to be powerful marketing tool in China
Boasting more than 600 million daily active users, with a daily average spend of 72.9 minutes online, Douyin is a powerful social media platform connecting brands with shoppers through live-streaming and short videos.
As part of EZZ’s recent Douyin launch, it is releasing a product currently exclusive to the platform – the EZZ Bone Growth Chews.
EZZ Bone Growth Chews feature calcium and vitamin D and are designed for growth and maintenance of strong bones and suitable for all ages.
EZZ’s expansion on to Douyin opens the door of opportunity to secure more consumers with a broader reach.