BY Special Report

Morosil, a patented Bionap extract standardised from Moro blood oranges, is featured in the MeTime range. Pic: Getty Images

• EZZ launches MeTime functional wellness range for Australian market
• Enters ingredient partnership with Italian botanical extract specialist Bionap
• Partnership reflects company’s commitment to clinically supported, professionally standardised ingredient

Special Report: EZZ Life Science has launched the MeTime functional wellness range for the Australian market and inked an ingredient partnership with Italian botanical specialist Bionap.

The MeTime range has been formulated to address common and persistent health concerns including chronic stress, elevated cortisol, sleep quality, appetite and weight management, hormonal balance and muscle recovery.

EZZ Life Science (ASX:EZZ) said MeTime products were multi-ingredient formulations designed to support core regulatory systems in the body with each product built using clinically researched, evidence-led ingredients selected for synergy and bioavailability.

Products in the range include Muscle Relief Magnesium, which is available now and described as a comprehensive high-strength magnesium formula supporting recovery, muscle relaxation and stress balance.

EZZ said Hunger Helper was a natural appetite suppressant formula featuring clinically studied ingredients including Morosil and Reducose, proven to support appetite control and healthy weight management.

The third product Corti-Calm is described as the first-of-its-kind, Australian-made functional food product to support healthy cortisol rhythms and stress regulation.

The MeTime range has been launched via a dedicated website, supported by a digital and traditional marketing campaign.

Distribution of the MeTime range into major Australian pharmacy partners is expected to follow in the coming month.

Ingredient partnership with Bionap
As part of the MeTime launch, EZZ has also entered a formal ingredient partnership with Bionap, an Italian botanical extract specialist with more than 30 years of research and production expertise.

Bionap is recognised for its patented, standardised plant extracts and commitment to sustainability, traceability and quality certification.

Its research portfolio focuses on healthy ageing and key health domains including metabolism, cognition, gut health and cardiovascular function.

One ingredient featured in the MeTime range is Morosil, a patented extract developed by Bionap and standardised from Moro blood oranges.

The ingredient gained significant consumer visibility in recent years through social media trends, which generated tens of millions of views globally.

EZZ said Morosil had been evaluated in a randomised, double-blind, placebo-controlled clinical trial involving 102 volunteers over six months at a daily dose of 400 mg Morosil.

The study demonstrated statistically significant reductions in body weight, waist circumference and hip circumference compared with placebo.

EZZ general manager Sarah Lawman said the partnership reflected the company’s commitment to clinically supported, professionally standardised ingredients.

“Our focus is on building products supported by credible research and high-quality manufacturing standards. Bionap’s research depth and patented botanical extracts align strongly with EZZ’s science-led philosophy,” she said.